About Us
Our Story
The beauty industry is filled with beautiful products, but we only handpick the highest performing, most effective, and most exciting real products!
We were founded nearly 20 years ago by professional makeup artist Olivia Hall. With the vision and entrepreneurial courage to create a new kind of professional makeup store, one where makeup artists could find the products they needed and try out a wide range of makeup without having to go through the traditional makeup store experience.
Today, we proudly carry on our founder's vision: to provide professional makeup artists with products that elevate their artistry, and to serve as a source of inspiration and education for aspiring makeup artists and makeup enthusiasts around the world.
Trusted by professionals and enthusiasts since 2003 for a curated selection of beauty and kit essentials
Trusted by professionals and enthusiasts since 2003 for a curated selection of beauty and kit essentials
Our Mission
Serving beauty professionals and beauty enthusiasts. From product selection to merchandising to order fulfillment, everything we do is to help you find and use the best, most effective products.
Our mission is to provide a carefully curated beauty experience - our team of experts ensures you get the best, most effective products, and provides personalized service during your product decision and shopping process.
Our showroom and warehouse are located in Dallas, Texas. We work here every day to fulfill your order in the fastest and most thoughtful way possible. Shop Like a Pro™, come in person or shop with us online!
We Believe
Inclusion – We believe diversity makes the world beautiful because it’s colorful. We provide products, support brands, and take actions that are inclusive of people of all colors, cultures, and passions.
Caring for People – It sounds corny, but it’s simple: We believe that if we care about our employees, they will care about our customers, and our customers will care about our business. We let this belief guide our day-to-day decisions.
Improvement – A growth mindset starts with a commitment to continuous improvement. We believe that if we strive to be just a little bit better today than we were yesterday, then we’ve succeeded.
Adaptability – The world of beauty and business is fast-changing and dynamic. We believe that having the courage and dedication to adapt and lead change is critical to achieving our company’s goals.
